OpenAI is moving quickly to turn Sora, its new AI video app, into a money-making machine after its debut this week on Apple’s App Store. The app lets users type prompts to generate short clips, and it has already filled timelines with animated characters, brand logos, and even political figures. Chief Executive Sam Altman said […]OpenAI is moving quickly to turn Sora, its new AI video app, into a money-making machine after its debut this week on Apple’s App Store. The app lets users type prompts to generate short clips, and it has already filled timelines with animated characters, brand logos, and even political figures. Chief Executive Sam Altman said […]

OpenAI offers rights holders new controls in Sora

OpenAI is moving quickly to turn Sora, its new AI video app, into a money-making machine after its debut this week on Apple’s App Store.

The app lets users type prompts to generate short clips, and it has already filled timelines with animated characters, brand logos, and even political figures.

Chief Executive Sam Altman said on Friday that the company will soon introduce ways for rights holders to control how their characters are used, while also testing revenue-sharing with those who allow their properties inside the app.

Speaking in a video surrounded by Pokémon, Sam added bluntly, “I hope Nintendo doesn’t sue us.” The company acknowledged that users are generating far more clips than expected. Many of those videos, though, are for small audiences and include material protected under copyright law.

That reality has lawyers warning that OpenAI could soon face major lawsuits. The app, still invite-only and available only on iOS, shot to the top of Apple’s download charts by Wednesday, just a day after launch.

According to CNBC, users have already created videos with characters from SpongeBob SquarePants, Rick and Morty, South Park, and Despicable Me. Some showed Ronald McDonald escaping police in a burger car, while others depicted Patrick Star, Pikachu, Starbucks cups, and even The Simpsons.

OpenAI offers rights holders new controls in Sora

On his blog, Sam said two major changes are coming. The first is new tools for rights holders to give “more granular control over generation of characters.” This builds on the opt-in model for likeness already in place but goes further.

Sam wrote that OpenAI is hearing from rights holders who see value in what he called “interactive fan fiction,” but those same owners also want to decide exactly how their characters can or cannot be used. He said the company plans to apply one standard to everyone while letting rights holders decide if they want in.

“There may be some edge cases of generations that get through that shouldn’t, and getting our stack to work well will take some iteration,” Sam explained. He also pointed to Japan, noting the “remarkable creative output” from its users and how deep the connection is between fans and Japanese content.

The second change will be monetization. Sam said OpenAI needs to “somehow make money for video generation” as usage has far exceeded expectations. He said the company will begin experimenting with revenue sharing for rights holders who allow their characters in user-generated videos.

“The exact model will take some trial and error to figure out, but we plan to start very soon,” he wrote. Sam compared the pace of change in Sora to the early days of ChatGPT, promising rapid testing and quick fixes when mistakes are made.

Varun Shetty, OpenAI’s head of media partnerships, said that the company would work with rights holders who want characters blocked from Sora. “We’ll work with rights holders to block characters from Sora at their request and respond to takedown requests,” Varun said.

He also added that the demand for fan interaction is strong. “People are eager to engage with their family and friends through their own imaginations, as well as stories, characters, and worlds they love,” said Varun.

Legal experts are not impressed. Mark Lemley, a professor at Stanford Law School, said that “a lot of the videos that people are going to generate of these cartoon characters are going to infringe copyright.” He warned that OpenAI is “opening itself up to quite a lot of copyright lawsuits by doing this.”

Mark also emphasized that if a company loses control of its copyrighted characters, the fallout could be serious. “You can imagine why Taylor Swift wouldn’t want, even if pornography is off the table, wouldn’t want videos of her purporting to say things she doesn’t say,” he said. “I think the same is going to be true of cartoon characters.”

The copyright pressure is already visible across the industry. Disney and Universal have filed lawsuits against Midjourney, accusing it of distributing AI-generated characters taken from their films.

Disney also sent a cease and desist letter to Character.AI last week to stop it from using Disney characters without authorization. With Sora generating the same type of user content, OpenAI now sits on the frontline of a fresh legal storm.

Don’t just read crypto news. Understand it. Subscribe to our newsletter. It's free.

Market Opportunity
Sora Logo
Sora Price(SORA)
$0.0001543
$0.0001543$0.0001543
+1.71%
USD
Sora (SORA) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Husky Inu (HINU) Completes Move To $0.00020688

Husky Inu (HINU) Completes Move To $0.00020688

Husky Inu (HINU) has completed its latest price jump, rising from $0.00020628 to $0.00020688. The price jump is part of the project’s pre-launch phase, which began on April 1, 2025.
Share
Cryptodaily2025/09/18 01:10
US Senate Releases Draft Crypto Bill Establishing Clear Regulatory Framework for Digital Assets

US Senate Releases Draft Crypto Bill Establishing Clear Regulatory Framework for Digital Assets

TLDR: Bill resolves SEC-CFTC conflict by assigning clear regulatory authority over securities and commodities respectively. Ancillary assets category exempts network
Share
Blockonomi2026/01/14 04:57
Unprecedented Surge: Gold Price Hits Astounding New Record High

Unprecedented Surge: Gold Price Hits Astounding New Record High

BitcoinWorld Unprecedented Surge: Gold Price Hits Astounding New Record High While the world often buzzes with the latest movements in Bitcoin and altcoins, a traditional asset has quietly but powerfully commanded attention: gold. This week, the gold price has once again made headlines, touching an astounding new record high of $3,704 per ounce. This significant milestone reminds investors, both traditional and those deep in the crypto space, of gold’s enduring appeal as a store of value and a hedge against uncertainty. What’s Driving the Record Gold Price Surge? The recent ascent of the gold price to unprecedented levels is not a random event. Several powerful macroeconomic forces are converging, creating a perfect storm for the precious metal. Geopolitical Tensions: Escalating conflicts and global instability often drive investors towards safe-haven assets. Gold, with its long history of retaining value during crises, becomes a preferred choice. Inflation Concerns: Persistent inflation in major economies erodes the purchasing power of fiat currencies. Consequently, investors seek assets like gold that historically maintain their value against rising prices. Central Bank Policies: Many central banks globally are accumulating gold at a significant pace. This institutional demand provides a strong underlying support for the gold price. Furthermore, expectations around interest rate cuts in the future also make non-yielding assets like gold more attractive. These factors collectively paint a picture of a cautious market, where investors are looking for stability amidst a turbulent economic landscape. Understanding Gold’s Appeal in Today’s Market For centuries, gold has held a unique position in the financial world. Its latest record-breaking performance reinforces its status as a critical component of a diversified portfolio. Gold offers a tangible asset that is not subject to the same digital vulnerabilities or regulatory shifts that can impact cryptocurrencies. While digital assets offer exciting growth potential, gold provides a foundational stability that appeals to a broad spectrum of investors. Moreover, the finite supply of gold, much like Bitcoin’s capped supply, contributes to its perceived value. The current market environment, characterized by economic uncertainty and fluctuating currency values, only amplifies gold’s intrinsic benefits. It serves as a reliable hedge when other asset classes, including stocks and sometimes even crypto, face downward pressure. How Does This Record Gold Price Impact Investors? A soaring gold price naturally raises questions for investors. For those who already hold gold, this represents a significant validation of their investment strategy. For others, it might spark renewed interest in this ancient asset. Benefits for Investors: Portfolio Diversification: Gold often moves independently of other asset classes, offering crucial diversification benefits. Wealth Preservation: It acts as a robust store of value, protecting wealth against inflation and economic downturns. Liquidity: Gold markets are highly liquid, allowing for relatively easy buying and selling. Challenges and Considerations: Opportunity Cost: Investing in gold means capital is not allocated to potentially higher-growth assets like equities or certain cryptocurrencies. Volatility: While often seen as stable, gold prices can still experience significant fluctuations, as evidenced by its rapid ascent. Considering the current financial climate, understanding gold’s role can help refine your overall investment approach. Looking Ahead: The Future of the Gold Price What does the future hold for the gold price? While no one can predict market movements with absolute certainty, current trends and expert analyses offer some insights. Continued geopolitical instability and persistent inflationary pressures could sustain demand for gold. Furthermore, if global central banks continue their gold acquisition spree, this could provide a floor for prices. However, a significant easing of inflation or a de-escalation of global conflicts might reduce some of the immediate upward pressure. Investors should remain vigilant, observing global economic indicators and geopolitical developments closely. The ongoing dialogue between traditional finance and the emerging digital asset space also plays a role. As more investors become comfortable with both gold and cryptocurrencies, a nuanced understanding of how these assets complement each other will be crucial for navigating future market cycles. The recent surge in the gold price to a new record high of $3,704 per ounce underscores its enduring significance in the global financial landscape. It serves as a powerful reminder of gold’s role as a safe haven asset, a hedge against inflation, and a vital component for portfolio diversification. While digital assets continue to innovate and capture headlines, gold’s consistent performance during times of uncertainty highlights its timeless value. Whether you are a seasoned investor or new to the market, understanding the drivers behind gold’s ascent is crucial for making informed financial decisions in an ever-evolving world. Frequently Asked Questions (FAQs) Q1: What does a record-high gold price signify for the broader economy? A record-high gold price often indicates underlying economic uncertainty, inflation concerns, and geopolitical instability. Investors tend to flock to gold as a safe haven when they lose confidence in traditional currencies or other asset classes. Q2: How does gold compare to cryptocurrencies as a safe-haven asset? Both gold and some cryptocurrencies (like Bitcoin) are often considered safe havens. Gold has a centuries-long history of retaining value during crises, offering tangibility. Cryptocurrencies, while newer, offer decentralization and can be less susceptible to traditional financial system failures, but they also carry higher volatility and regulatory risks. Q3: Should I invest in gold now that its price is at a record high? Investing at a record high requires careful consideration. While the price might continue to climb due to ongoing market conditions, there’s also a risk of a correction. It’s crucial to assess your personal financial goals, risk tolerance, and consider diversifying your portfolio rather than putting all your capital into a single asset. Q4: What are the main factors that influence the gold price? The gold price is primarily influenced by global economic uncertainty, inflation rates, interest rate policies by central banks, the strength of the U.S. dollar, and geopolitical tensions. Demand from jewelers and industrial uses also play a role, but investment and central bank demand are often the biggest drivers. Q5: Is gold still a good hedge against inflation? Historically, gold has proven to be an effective hedge against inflation. When the purchasing power of fiat currencies declines, gold tends to hold its value or even increase, making it an attractive asset for preserving wealth during inflationary periods. To learn more about the latest crypto market trends, explore our article on key developments shaping Bitcoin’s price action. This post Unprecedented Surge: Gold Price Hits Astounding New Record High first appeared on BitcoinWorld.
Share
Coinstats2025/09/18 02:30