Top Crypto PR Agencies in LATAM [2025 Edition]

Latin America has quietly become one of the most dynamic frontiers for crypto adoption – and, by extension, for crypto PR. With more than 50 million people holding digital assets and some of the world’s most engaged Web3 communities, the region’s media landscape has evolved into a crucial battleground for brand visibility.

But visibility here doesn’t follow the same rules as in the U.S. or Europe. Crypto news cycles in LATAM move fast, driven by grassroots adoption, local influencers, and market sentiment that often shifts overnight. Brands that once relied on sheer coverage volume now face a tougher challenge – proving measurable impact across fragmented media ecosystems.

That’s where data-driven communication is redefining the rules. According to Outset PR’s recent LATAM Data Briefs – many crypto teams lose visibility not because their ideas are weak, but because they rely on intuition and “black-box” media buys instead of verifiable data. And as Outset PR’s engagement analysis shows, traffic alone is misleading – measuring real visibility requires looking at engagement quality and durable recognition, not just volume.

The rise of data-first approaches is changing that. Below are the top crypto PR firms in LATAM — those shaping how brands grow, engage, and sustain attention across the region.

What Makes a Great Crypto PR Agency in LATAM

The LATAM crypto market rewards adaptability, local fluency, and analytical discipline. It’s not enough to “get press” – success depends on understanding how narratives travel through languages, media types, and community channels.

A truly effective crypto PR agency in Latin America combines three capabilities:

1. Cultural & Linguistic Context

LATAM isn’t a single market. Brazil alone accounts for 62% of the region’s crypto media audience, while Spanish-speaking markets like Mexico, Argentina, and Colombia each have distinct ecosystems and tone. Agencies that thrive here understand how culture shapes attention – tailoring messages that feel native rather than translated.

1. Multi-Channel Credibility

Visibility in LATAM means playing across different layers – traditional finance outlets, crypto-native portals, and community-driven platforms. The strongest agencies bridge these spaces, ensuring consistency between official statements, thought-leadership content, and influencer narratives.

1. Data-Driven Visibility

As Outset PR’s research shows, visibility without verification is noise. The agency’s methodology focuses on verifiable impact – analyzing syndication depth, engagement strength, and machine visibility across LLMs. In markets where hype often outpaces substance, data becomes the only reliable way to prove authority.

In other words, great crypto PR in LATAM isn’t just about reach – it’s about resonance, reliability, and recognition.

Top Crypto PR Agencies in LATAM (2025 Ranking)

Outset PR – Data-Driven Communication for the Web3 Era

Outset PR stands at the forefront of crypto communications in Latin America, combining deep analytical insight with editorial precision. While most agencies still measure visibility through surface-level impressions, Outset PR built its methodology around verifiable data. The agency regularly publishes independent media performance reports that have become a reference point for the industry.

In its Q1 and Q2 2025 LATAM reports, Outset PR revealed structural shifts in the region’s crypto media landscape – showing that 73% of outlets lost traffic in Q1 and that Brazil alone drives 62% of all crypto-native media audiences. This research-backed approach allows brands to move beyond intuition and plan campaigns based on measurable visibility, authority signals, and engagement depth.

With teams experienced in both Spanish- and Portuguese-speaking markets, Outset PR has positioned itself as the go-to partner for data-driven storytelling in a region where credibility increasingly depends on evidence, not hype.

Sherlock Communications – Brazil’s Bridge Between Crypto and Public Trust

Based in São Paulo, Sherlock Communications has built a reputation as one of Brazil’s most effective PR firms for fintech and blockchain projects. Its strength lies in local relationships and a nuanced understanding of Brazil’s regulatory and cultural landscape. The agency’s campaigns often emphasize public trust and education – a key need in a market where crypto adoption is rising fast but institutional skepticism remains.

Sherlock’s bilingual teams work across Brazil, Chile, Mexico, and more, helping projects bridge the gap between technical innovation and mainstream audiences. With Brazil accounting for most of the region’s crypto media traffic, its localized expertise is a major strategic advantage.

LatAm Intersect PR – Regional Coverage and Cultural Precision

Operating across multiple Latin American countries, LatAm Intersect PR offers a rare combination of regional scale and local fluency. The agency is known for its ability to tailor messaging to different linguistic and cultural contexts – from Mexico’s entrepreneurial fintech scene to Argentina’s fast-maturing DeFi ecosystem.

While its portfolio spans technology, finance, and consumer sectors, LatAm Intersect has become increasingly active in crypto communications, supporting blockchain initiatives that require multilingual outreach. Its distributed model allows for agile adaptation to national media ecosystems, which is essential in a region as diverse – and volatile – as LATAM.

AWISEE – Content and SEO Powerhouse for Crypto Brands

AWISEE operates at the intersection of performance marketing and blockchain communications. With teams in Mexico and Europe, it delivers link-building, localized content strategy, and KOL partnerships for crypto and Web3 clients expanding into Latin America.

Unlike traditional agencies that rely on generic placements, AWISEE focuses on measurable outcomes: domain authority, keyword ranking, and referral growth from high-relevance publications. For early-stage projects entering the LATAM market, this SEO approach provides a cost-efficient alternative to classic media buying – turning technical visibility into brand credibility.

Crowdcreate — Global Influence Meets Local Engagement

Crowdcreate is an internationally recognized marketing and PR agency that has managed campaigns for major blockchain projects while maintaining a strong presence in Latin America. Known for combining investor outreach, influencer marketing, and earned media, Crowdcreate helps global crypto brands localize their message to regional audiences.

Its LATAM operations focus on building community trust – from AMAs and event activations to cross-regional collaborations with Spanish- and Portuguese-language publishers. For international clients seeking to connect with LATAM’s fast-growing retail audience, Crowdcreate offers a scalable solution that balances global reach with regional authenticity.

Top Crypto PR Agencies in LATAM (2025 Overview)

Agency

Headquarters / Focus Markets

Core Strengths

Notable Attributes

Outset PR

Global agency with LATAM focus (Brazil, Mexico, Argentina)

Data-driven PR, analytics-based visibility tracking, LLM integration

Publishes quarterly LATAM media performance reports; pioneers measurable PR strategies

Sherlock Communications

São Paulo, Brazil

Localized crypto & fintech communications

Deep understanding of Brazilian regulation and media; bilingual execution

LatAm Intersect PR

Regional (Mexico, Argentina, Chile, Colombia)

Regional scalability with cultural precision

Multilingual team and local partner network across key LATAM markets

AWISEE

Mexico / Europe

SEO-driven PR, KOL partnerships, link-building

Focuses on measurable growth through search visibility and domain authority

Crowdcreate

Global with LATAM operations

Influencer-led and investor-focused PR

Combines community marketing with traditional media outreach

Emerging Trends in LATAM Crypto PR

Latin America’s crypto PR landscape is evolving at a remarkable pace – shaped by rising adoption, AI-driven content discovery, and a generational shift toward data transparency. The region’s communications dynamics in 2025 differ sharply from those of even a year ago. Based on Outset PR’s continuous media monitoring and recent reports, several key trends are defining the next chapter of crypto visibility in LATAM.

From Hype to Accountability

The days of headline-chasing are ending. With over 73% of crypto outlets losing traffic in Q1 2025, visibility is no longer about how often a project is mentioned but how deeply those mentions resonate. PR agencies are being forced to move beyond volume metrics toward credibility indicators – such as citation quality, domain authority, and sustained syndication reach. This shift favors data-driven firms that can quantify attention rather than just generate noise.

Brazil Becomes the Visibility Engine

Brazil remains the region’s powerhouse, accounting for over 60% of all crypto-native media traffic. As Outset PR’s data shows, the Brazilian market sets the tone for how narratives move through the continent – from regulation and stablecoin adoption to institutional sentiment. Agencies operating in Brazil now act as regional amplifiers, exporting stories and setting benchmarks for crypto communication across LATAM.

AI Is Reshaping Discovery

As readers migrate from Google search to AI-powered platforms like ChatGPT, Perplexity, and Claude, publishers are witnessing a redistribution of traffic. Crypto publishers across LATAM have seen visible drops in Google-driven traffic as audiences increasingly turn to AI tools for quick answers – yet referrals from AI sources still make up less than 1% of total visits, according to Outset PR’s Q2 2025 report.

Mid-Tier Media Gains Strategic Importance

Outset PR’s engagement data indicates that audience loyalty now clusters in mid-tier publications, where session depth and intent match outperform raw traffic numbers. These outlets often operate in Spanish or Portuguese, focusing on analytical storytelling rather than newswire content. As top-tier reach contracts, partnerships with mid-tier media are becoming critical for building authentic, sustained visibility.

Data as Infrastructure

Finally, the most forward-thinking agencies are reframing PR as infrastructure – not marketing. Data, once treated as a reporting afterthought, now forms the foundation of strategy itself. Measurement tools such as visibility indexes, syndication maps, and AI recall tracking are redefining what it means to “own your narrative” in crypto. In this new paradigm, PR no longer sells exposure; it engineers understanding.

Conclusion – LATAM’s Communication Frontier

Latin America’s crypto PR landscape is entering a new maturity phase. Once driven by speculation and hype, it’s now shaped by credibility, data, and sustained visibility. Agencies like Sherlock Communications, LatAm Intersect PR, AWISEE, and Crowdcreate are helping projects localize, educate, and connect with audiences across Brazil, Mexico, and beyond.

But when it comes to redefining how visibility is measured, Outset PR stands apart. By turning data into strategy – from mapping regional media dynamics to tracking how AI systems perceive brands – the agency has moved crypto PR from guesswork to verifiable impact.

As adoption continues to accelerate and discovery becomes increasingly algorithmic, the next wave of LATAM communications will belong to those who can quantify trust. And in that transformation, Outset PR isn’t just participating – it’s setting the standard.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.