Tesla has long traded on a premium tied to its AI and autonomous driving ambitions. But Nvidia’s GTC conference on Monday put a spotlight on a question investors may need to sit with: what happens to that premium if self-driving becomes a commodity?
Nvidia CEO Jensen Huang took the stage and projected $1 trillion in AI infrastructure demand between 2025 and 2027. The headliner, for Tesla watchers, was Nvidia’s DRIVE platform — a system designed to turn any car into a robo-taxi using the DRIVE AGX Thor computer paired with cameras and lidar sensors.
Tesla, Inc., TSLA
Uber announced it will roll out DRIVE-enabled robo-taxis across 28 global markets by 2028. That’s a deal that could have gone to Tesla, which is building its own Cybercab and developing its own self-driving fleet business.
It wasn’t just Uber. BYD, Hyundai, and Nissan all confirmed plans to adopt DRIVE for their autonomous programs. Each new partner broadens Nvidia’s footprint in a space Tesla has been counting on for future growth.
Tesla’s EV sales have dropped for two consecutive years in both the U.S. and China. The stock is still up 141% over the past two years, but that run has been driven largely by robo-taxi and AI optimism, not vehicle sales momentum.
Morgan Stanley puts a $270-per-share value on Tesla’s autonomous driving technology alone — about $1.2 trillion based on its 4.5 billion fully diluted shares. That number rests on the assumption that Tesla’s self-driving capabilities remain distinctive enough to command premium economics.
If DRIVE becomes the default stack for automakers worldwide, autonomous driving shifts from a moat to a feature. Fleet operators and consumers might pay for it, but probably not at the margins that justify a trillion-dollar valuation.
On the hardware side, Tesla is currently a major Nvidia customer. Its AI teams use large GPU clusters to train the models behind Full Self-Driving and its robotics projects. That makes Tesla one of the fastest-growing buyers of Nvidia compute.
But Musk’s latest post on X announced the “Terafab Project” launching within the week. It signals Tesla wants a bigger role in AI infrastructure — not just as a consumer of chips, but as a builder of its own hardware layer. Tesla already has its own vehicle silicon and the Dojo training system.
The pattern mirrors what Alphabet and Amazon have done — developing custom AI chips to reduce dependence on suppliers like Nvidia.
Tesla stock was down 0.1% in premarket Tuesday at $395. Nvidia was up 0.3% at $183.76. Uber climbed 2.6% to $76.60 following its DRIVE announcement.
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