McDonald’s to emphasize value by updating franchising standards
The post McDonald’s to emphasize value by updating franchising standards appeared on BitcoinEthereumNews.com. In Lisbon, Portugal, on January 12, 2025, people sit by a McDonald’s storefront. McDonald’s rolls out new value deals, like the McValue Menu, to combat economic challenges and attract budget-conscious customers, as global sales face pressure amid shifting consumer trends. Luis Boza | Nurphoto | Getty Images McDonald’s will soon assess its franchisees on how their prices deliver value as the company updates its franchising standards as part of a larger bid to win over cash-strapped diners. “Effective January 1, 2026, we are enhancing our global franchising standards across all Segments to reinforce accountability for value leadership,” Andrew Gregory, McDonald’s senior vice president of global franchising, development and delivery, wrote in a memo issued Monday and obtained by CNBC. “With enhanced standards, we aim to provide greater clarity to the System to ensure every restaurant delivers consistent, reliable value across the full customer experience.” Franchising standards are the policies that define how McDonald’s operators should run their restaurants. Continued noncompliance with those standards could result in penalties, like not being permitted to open another restaurant, or even the termination of the franchise. Franchisees run about 95% of McDonald’s restaurants worldwide and set their restaurants’ prices, with input from third-party pricing advisors. Under the new standard, the company will “holistically assess” pricing decisions for how well they offer value, Gregory wrote in the memo. “This approach enables franchisees to bring local insight to how value is delivered in their restaurants,” he said. The change comes after McDonald’s U.S. President Joe Erlinger told owners last month that they needed to keep their foot on the gas and stay the course on promoting the chain’s value offerings. Across the restaurant industry, eateries have been leaning into value, betting that deals will attract cash-strapped customers. But discounts that are too steep can cut into…
BitcoinEthereumNews2025/12/08 23:20