Paramount Skydance Corporation (PSKY) trades at $14.22, up 6.40% as of late-morning trading, after unveiling a sweeping $108.4 billion all-cash bid to acquire Warner Bros.
Paramount Skydance Corporation Class B Common Stock, PSKY
Discovery (WBD). The proposal escalates an already fierce takeover contest with Netflix, reshaping industry expectations and generating sharp market reactions across the media landscape.
Paramount’s new $30-per-share tender offer marks its most aggressive bid yet. The company aims to acquire all of Warner Bros. Discovery’s assets, signaling a full consolidation strategy that includes film, TV, cable networks, and streaming platforms. The move follows Netflix’s agreement last week to buy the storied Warner Bros. studio and HBO Max division for $72 billion, or roughly $27.75 per share, in a deal involving both cash and Netflix stock.
Netflix’s proposal is approved by both companies’ boards but must pass antitrust review. That regulatory hurdle is central to Paramount’s strategy. In public statements, Paramount argues its all-cash structure delivers superior value and avoids the global scrutiny Netflix would face as the world’s largest streaming company.
David Ellison, Paramount Skydance CEO, has pursued Warner Bros. Discovery for more than a year. His company’s first attempt, an $58 billion offer in October 2025, was rejected. The process triggered a broad competitive auction, leading to several unsuccessful offers from Paramount during late 2025.
Monday’s announcement represents the sixth bid Ellison’s team has made since the saga began. The company described the latest proposal as a decisive step intended to “finish what we started,” signaling a willingness to enter hostile territory to secure WBD.
The high-profile contest has drawn attention from political and creative communities. Former President Donald Trump stated on Sunday that Netflix’s proposed takeover “could be a problem,” citing concerns about market concentration. Paramount’s bid, by contrast, would place the combined company under leadership with long-standing ties to the Trump administration.
Within Hollywood, Netflix’s advancement sparked unease. The streamer’s historical reluctance to prioritize theatrical releases has been controversial, and many creatives believe Netflix’s dominance is eroding industry traditions. Paramount has positioned its pitch around a commitment to theatrical windows and higher content spending, directly appealing to creative guilds and producers.
Paramount’s $108.4 billion valuation represents a 139% premium to WBD’s September price of $12.54, when the bidding war began. Warner Bros. Discovery’s stock jumped more than 7% on Monday following the announcement, while Netflix shares dropped over 2%.
Paramount says its package offers clearer regulatory viability than Netflix’s. The company argues Netflix’s acquisition would give it 43% of global streaming subscribers, a scale that could prompt significant antitrust pushback. Paramount’s proposal includes cable networks such as CNN, TNT, TBS, and Discovery, and maintains a structure that the company claims is less likely to be blocked by regulators.
If completed, the merged company would combine:
Paramount projects more than $6 billion in cost savings, and it promises to protect theatrical releases while increasing funding for premium content.
Paramount Skydance’s trailing returns reflect a mixed record:
The stock’s recent rally reflects investor optimism tied to its bold acquisition effort, though long-term trends highlight the company’s need for strategic transformation.
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