X Bans Crypto and Financial Content From Paid Partnerships Policy

TLDR:

• X now prohibits crypto, loans, and financial services from being promoted through organic paid partnership posts.
• Creators must label all paid partnership posts with clear disclosures like “Ad” or “Promoted Content” per X rules.
• Financial content banned from paid partnerships may still qualify for promotion through X’s formal advertising program.
• Violations of X’s Paid Partnerships Policy can result in post removal, read-only mode, or permanent account suspension.

X’s Paid Partnerships Policy now bars crypto and financial products from organic paid promotion on the platform. The updated rules cover loans, investment services, and buy now pay later arrangements.

Content creators and influencers must follow strict disclosure requirements. Violators risk post removal, read-only restrictions, or permanent account suspension.

The policy applies to all users publishing sponsored content as organic posts on X.

Financial and Crypto Content Excluded from Paid Promotions

X defines paid partnerships as arrangements where a brand compensates a user to promote its products or services.

This compensation can take the form of monetary payment, gifted products, affiliate commissions, or brand ambassador agreements. Under the revised rules, financial products and crypto now fall under prohibited categories.

The prohibited list extends beyond crypto alone. It covers loans, investment services, and buy now pay later platforms.

Any content tied to financial opportunities cannot be promoted through organic paid posts. This marks a clear boundary between what X allows in paid partnerships versus its formal advertising program.

X draws a distinction between its Paid Partnerships Policy and its Advertising Policies. Content banned under paid partnerships may still be eligible to run through X Ads.

Brands seeking to promote financial or crypto content must go through the official X advertising channel instead.

There is, however, a provision for exceptions. X states it may consider requests on a case-by-case basis, subject to applicable restrictions. Interested parties are directed to contact an internal X Sales Representative for further guidance.

Disclosure Requirements and Enforcement Actions

All paid partnership posts published as organic content must carry clear and conspicuous commercial disclosures. Accepted language includes terms such as “Ad” or “Promoted Content.” These labels must appear without requiring users to click any additional links.

Creators are also responsible for ensuring their posts comply with all applicable laws. This includes FTC regulations and the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Local advertising laws must also be observed depending on the creator’s jurisdiction.

When a violation occurs, X reviews the severity of the breach and any prior rule violations before acting. Enforcement options range from requiring post removal to placing accounts in read-only mode. Repeated violations can result in permanent account suspension.

Anyone can report violations through the X paid partnerships reporting form. An X account is not required to file a report.

Users who believe their account was actioned in error may submit an appeal through X’s standard process.

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