Amie True is a UK-born harpist and founder operating across the United Kingdom, Hong Kong, and Dubai. Known for her work within the luxury events sector, she has built a reputation not only as a performer, but as a business leader in premium entertainment.
She began her career focused purely on performance. Over time, working at high-end weddings, private celebrations, corporate events, and five-star hospitality venues, she gained first-hand exposure to the expectations of ultra-high-net-worth clients and international planners.
It was through that exposure that she identified a gap.
While the level of musicianship in the market could be strong, the operational side of live entertainment was often inconsistent. Clients expected reliability, structured communication, brand alignment, and discretion at the same level as other luxury service providers. That level of structure was not always present.
At 21, Amie founded Amie True Musicians, a curated entertainment company built around premium service standards. Rather than operating as a volume-based agency, the company was structured to focus on presentation, punctuality, coordination with planners, and consistent execution across events.
The company now serves luxury wedding planners, private high-net-worth individuals, global corporate clients, fashion houses, and hospitality groups across multiple international markets.
Launching and scaling a premium company at 21 placed her in an industry often dominated by legacy operators. Establishing credibility required measurable results and repeat clients. Over time, her personal brand and the company have grown in parallel, expanding across the UK, Hong Kong, and the UAE.
Her positioning is deliberate. She combines artistic discipline with commercial awareness, understanding that in high-end markets, perception, structure, and reliability are as important as performance.
Today, Amie True is recognised not only as a luxury harpist, but as a founder contributing to the professionalisation of live entertainment within premium event ecosystems.
Her long-term strategy focuses on international expansion, deeper integration within luxury hospitality and fashion sectors, and strengthening global brand authority.
For clients operating at the highest level of private and corporate events, the expectation is not simply music. It is trust.
Amie True has built her brand around delivering both.
