JCB and Credit Card Association of the Philippines (CCAP) Launch Partnership to Boost Financial Literacy Among Filipinos

JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., Japan’s only international payment brand, has officially formalized partnership with the Credit Card Association of the Philippines (CCAP) through a Memorandum of Agreement signed on April 30, 2026.

The agreement was signed by CCAP Chairman Mr. Rolando P. Ebreo and President Ms. Geraldine C. Liggayu at the RCBC Office, Robinsons Equitable Tower, and by JCB International’s Mr. Takumi Takahashi, Executive Vice President, JCB International Co. Ltd., at JCB’s headquarters in Japan. CCAP’s signing was witnessed by Mr. Wataru Tamura, Country Manager, and Mr. Yasutaka Nomura, Business Development Head of JCBI International Asia Pacific Pte. Ltd. – Manila Branch.

This collaboration reflects the shared commitment of JCB and CCAP to Filipino consumers with the knowledge and tools to advance financial literacy and promote responsible credit card use across the Philippines. Key initiatives under the partnership include developing and localizing financial education materials tailored to the needs of Filipino consumers, and supporting industry-wide advocacy campaigns that highlight the importance of sound financial management. The partnership also introduces “Credit Card 101” sessions for partner communities, offering practical, easy-to-understand guidance to help build healthy financial habits. In addition, the agreement covers the co-creation and cross-platform sharing of educational content to reach broader audiences particularly young people making financial literacy more engaging, inclusive, and accessible nationwide.

Through this partnership, JCB and CCAP aim to equip more Filipinos with the knowledge and confidence to make informed financial decisions.

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