Scopely buys stake in Turkish Pixel Flow! gamemaker

Scopely, a video game developer and publisher owned by Saudi Arabia’s Public Investment Fund, will acquire a majority stake in Istanbul-based Loom Games as the kingdom accelerates pace to position itself as a global centre for gaming.

The Turkish game studio behind mobile puzzle game Pixel Flow! was set up in 2025, and the game has attracted more than 10 million users since its launch, Scopely said in a statement.

The deal is estimated at $1 billion, but is contingent on Loom Games hitting certain milestones, Bloomberg reported, quoting a Scopely spokesperson. Details of the milestones were not disclosed.

“We are constantly exploring opportunities that could bring more world-class teams and game franchises into our operating system,” said Tim O’Brien, chief revenue officer and board member at Scopely. 

Loom founders Kübra Gündoğan and Emre Çelik will continue to lead the studio, which has 20 employees.

The partnership will expand Scopely’s development capacity in Turkey, the statement said.

In April 2023, Savvy Games Group, wholly owned by the PIF, purchased California-based Scopely for $4.9 billion.

Last month, Bloomberg reported that the sovereign fund was transferring $12 billion in a range of gaming company shares to Savvy. It has already divested 11.4 million shares, its entire stake, in Take-Two Interactive to Savvy.

In September 2022, Saudi Crown Prince Mohammed bin Salman laid out a SAR142 billion ($37.8 billion) strategy for Savvy to make the kingdom “the ultimate global hub for the games and esports sector by 2030”.

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