IOTA Now Listed on Bullish Exchange in Major Adoption Milestone

• IOTA has been listed on the US exchange Bullish, enabling institutional investors to access the token.
• The listing gives the token an international presence as Bullish is also listed in Hong Kong and Europe.

IOTA has announced a major adoption milestone with the listing of its token on Bullish, an American exchange listed on the New York Stock Exchange. Announcing the listing, the project described it as a “major milestone for IOTA’s global access and for long-term institutional adoption.”

Bullish Exchange is part of the Bullish Group, a major US digital assets group whose IPO on the New York Stock Exchange last year valued the company at over $13 billion. It was initially launched by EOS, a crypto project that set the record by raising $4 billion in its ICO back in 2018. It has since then branched out into an independent platform targeting institutional investors and was the second exchange to IPO in the US after Coinbase.

The exchange support builds on IOTA’s momentum this year, which has largely focused on protocol upgrades and product launches. The network’s TWIN global trade platform launched a project on the UK borders with Teeside University, as CNF reported last month. On the protocol side, the network has introduced Starfish consensus, while on the enterprise side, it has launched a regulatory affairs hub and an expert advisory board.

Bullish Expands IOTA’s Institutional Appeal

The new integration comes at a time when crypto projects are targeting institutional investors, giving IOTA an advantage in the race to attract billions of dollars from Wall Street. According to the network’s announcement, Bullish will blend aspects of centralized exchanges, DEXes and traditional finance to maximize capital efficiency.

BitGo will provide institutional-grade custody. IOTA partnered with BitGo last December, making the alignment easier for all three parties.

Being listed on Bullish will also boost IOTA’s liquidity on the open markets. The exchange averaged $2 billion in daily trading volume last year and is edging towards $2 trillion in cumulative volume since its launch, making it one of the largest global exchanges. It constantly ranks among the top five exchanges for BTC and ETH volume.

Bullish will also give IOTA an international presence. The exchange has clients in most countries globally, and is licensed in the US, Hong Kong, and Gibraltar, enabling traders around the world to trade IOTA on a regulated platform. It uses a ‘cold, warm and hot’ wallet approach to offer fast transactions while maintaining security, and its client assets are maintained in a 1:1 ratio, segregated from its own assets at all times.

Commenting on the new integration, founder Dominik Schiener stated: