Adrian Cheng’s ALMAD to bring Chinese anime to Dubai

Dubai’s Wafi Group has set up a joint venture with Adrian Cheng, former CEO of Hong Kong developer New World Development, to bring anime-themed Chinese brands and entertainment to the Wafi City complex from next year.

The venture with Cheng’s new investment firm, ALMAD, called Wafi Anime 11, will roll out exhibitions and pop-ups and introduce a private members’ club for high-net-worth clients across the Middle East and North Africa, the companies said.

The Wafi City complex includes a mall, hotels, restaurants and residences.

Cheng, scion of one of Hong Kong’s richest families, launched ALMAD this year to focus on digital assets and emerging markets.

Dubai welcomed about 824,000 Chinese visitors in 2024, up 31 percent from a year earlier, according to official data.

Further reading:

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• Art Bridges: Saudi Arabia’s new cultural link to East and West