Binance clarifies listing roles as He Yi says Chase is BD

He Yi: Chase is BD, not a listing manager

Binance co‑CEO He Yi clarified internal responsibilities around token listings, stating that “Chase” works in Business Development (BD) rather than on the listing team. according to Phemex, her clarification also specified that Chase has no listing decision‑making authority.

The distinction separates outreach and negotiation from risk review and approvals. Under this model, BD liaises with project teams, while a separate listing function conducts analysis and determines outcomes to reduce conflicts and enhance governance.

Why BD–listing separation at Binance matters

Clear decision boundaries reduce perceived conflicts of interest and help preserve the integrity of market‑moving announcements. Separating communications from approvals also supports traceable controls, making it easier to document who negotiates terms versus who signs off on listings.

Against that backdrop, Binance’s co‑CEO framed the role delineation in operational terms before emphasizing authority limits. “Chase is BD and not a listing manager, and has no decision-making power,” said He Yi, Co‑CEO, referencing internal responsibilities.

As reported by The Block, Binance founder Changpeng Zhao has previously criticized elements of the exchange’s listing process, underscoring why governance clarity and transparent timelines continue to draw scrutiny.

For founders, the practical takeaway is that BD can facilitate communications and negotiate commercial terms, but cannot approve a listing. Projects should calibrate expectations accordingly and avoid treating conversations as commitments.

Diligence materials will remain central to outcomes. Teams should anticipate analytical review by the listing function and understand that BD’s role does not include influence over final decisions or timelines.

At the time of this writing, Binance Coin (BNB) was around $622.96. The figures indicate an RSI near 29.38 (oversold) and roughly 15.74% volatility, with 13 of the past 30 days closing green (43%).

Binance listing workflow and decision boundaries

What BD handles: communication and contract terms, not approvals

According to RootData, BD manages external communications with projects and can negotiate contract terms, but it does not control approvals. Authority to list remains outside BD to preserve separation of duties.

What the listing team handles: analysis and final listing decisions

The report also notes that a distinct listing function conducts due diligence and project analysis. This team, not BD, renders the final decision after its review.

FAQ about Binance listing process

Did He Yi confirm that Chase is in BD and not a listing manager?

Yes. She publicly clarified Chase is BD and has no listing decision power.

Who makes final listing decisions at Binance and how are BD and the listing team separated?

A separate listing team performs analysis and decides listings; BD communicates and negotiates.